David Schatsky
I’m David Schatsky. Having spent almost a decade as an analyst and senior executive at JupiterResearch, a leading research and advisory firm focused on Internet business, I’m an expert in the digital media, marketing, advertising and commerce markets and the technology stack that enable them. I’m also an expert in the syndicated research business model and its operation. I’m currently helping businesses with Internet business strategy and planning (read about my consulting services) and am working on a few entrepreneurial projects in high tech, clean tech and sustainability. (See my blog on clean tech, energy and sustainability to read about some of what I’ve been studying.)
I was president of JupiterResearch until we sold our company to Forrester Research in the summer of 2008. I led the research group at Jupiter from 2003-2006. Before that I was an analyst and research director, focusing on e-commerce infrastructure, Web site technologies and operations, and online business models and processes in digital media, marketing and advertising. I joined Jupiter before its initial public offering in 1999 and saw it through several acquisitions and two sales.
Jupiter recruited me away from a career as a systems consultant on Wall Street, where over a period of several years I built trading, allocation, analysis and reporting systems for clients such as JP Morgan, Credit Suisse, UBS, WestLB and Merrill Lynch. Part of that time I was an independent consultant, part I was working in the capital markets group Cambridge Technology Partners and part at Napa Group, a boutique consultant.
For a couple of years I worked in international business development for an Italian software company based in the seaside town of Viareggio. Before that I worked at artificial intelligence pioneer Symbolics, joining a year before its IPO and helping to expand its business internationally, serving as lead technical marketing engineer and traveling to dozens of countries to support our subsidiaries and distributors. Symbolics was the first company to register a .com domain name.
I studied international economics and U.S. foreign policy at the Paul H. Nitze School of Advanced International Studies at Johns Hopkins and computer science at Tufts University.
I played trumpet in a New York City salsa band for 6 years and still enjoy playing when I have the opportunity. I live in New York City with my wife, two children, two cats and a Tibetan Terrier.
