Consulting

After nine years at syndicated research and advisory firm JupiterResearch,  I am expert in the digital media, marketing, advertising and commerce markets and the technology stack that enable them. I’m also an expert in the syndicated research business model and its operation. (Learn more about me here.)

I consult for Internet and information businesses, sometimes with partners that bring specialized technical skills. Here are some of the services I offer:

Internet business

  • Strategy and planning
  • Web site effectiveness evaluation
  • E-commerce technology vendor evaluation/selection

Information business

  • Information asset assessment
  • Information product design
  • User needs analysis
  • Competitive analysis
  • Pricing
  • Product P&L modeling
  • Business plan development
  • Vendor evaluation
  • Go-to-market strategy

Market Research

  • Customer survey (design, field, analyze)
  • Customer interviews
  • Secondary research

Markets

  • Sizing
  • Segmentation
  • Forecasting
  • Competitive analysis

To learn more, or discuss a project, please drop me a line: dschatsky at gmail.com